![]() ![]() ![]() My generation, the Gen Xers: We seem to be the lost (generation of wine consumers), but we are also still consuming. With the consumers, they are willing to pay for convenience - and then also sleek, good packaging. Perrier sparkling water: It used to be in the nice big glass bottle. But now all of a sudden, all things premium are coming in cans. For me growing up, I couldn't get a latte macchiato in a can. If you think about the majority of the people consuming the cans - specifically, the millennials and some of the Gen Z - they have all been raised that you can get anything quality in a 250-(milliliter) can. And now - be careful what you wish for - everybody's coming out with a can. And so we were for the longest time trying to get people to get into the market, so it would help not just with our sets but also being able to have a category. How challenging was it to get that started and moved along? You have been out on the forefront with wine in cans, starting with Sofia. You mentioned technology that's come along with different types of packaging. We're continuing to add value to our customers, and that will help warrant a higher price. We're 97% there now in 2020 we'll be 100% sustainable, the first (American Viticultural Area) in the United States to do that.Īll of those little things that we're doing are working. Think about Sonoma County and the pledge that (Sonoma County) Winegrowers made to make all 60,000 acres (of grapes) grown here 100% sustainable. These things don't just happen overnight. All of those things add up, and they can warrant higher pricing. We're continuing to evolve and make our products, plus our packaging, more unique and different. ![]() The wines we're making now as an industry are incredible, from the low end to the mid tier to the high end. Over the course of the last 10 years, and maybe a little bit longer in California, technology (has increased) in the vineyards and wineries. It takes a few large wineries and all of a sudden, they can push into the retail world and make it a little more accessible for our customers. Some of the wineries that maybe haven't played in that segment before. Part of that is growth we've seen on the on-premise side and with some of the (wine brand) purchases, wanting to get into that segment. The price point right now that seems to be doing well is $15 retail - doing extremely well. So we've seen this growth within price points. Wine production is estimated to be 1.8 million cases annually, according to Wine Business Monthly.Īhead of his panel discussion at the Business Journal's Wine Industry Conference on Thursday, we talked with Beck about the company's long-running venture into the some of the hottest trends in premium wine (rose, sparkling wine and cans), the velocity of demand for upscale wine, the rise of Gen X and millennials, and winery destination marketing.Īs the economy goes, sometimes, so does people's choice in terms of wine, in terms of moving up the ladder. He's also a partner in Safe Harbor Wine Storage, a Napa company that offers 3.5 million gallons of bulk storage for area vintners. Late last year, he started a personal venture, The Grower's Series, a cannabis-focused brand produced with North Coast partners.īeck came to Francis Ford Coppola Winery in 1998 as assistant winemaker, then rose to winemaker, general manager and finally president and director of winemaking. Early last year, he was promoted to CEO of The Family Coppola, which runs Francis Ford Coppola Winery in Geyserville, Virginia Dare Winery (formerly, Geyser Peak), Domaine de Broglie vineyard and tasting room in Oregon, Great Women Spirits, film production company American Zoetrope, art and literature magazine Zoetrope, Mammarella Foods pastas and sauces, and Cafe Zoetrope in San Francisco.Ĭoppola himself leads luxury Napa Valley winery Inglenook. For all group sizes of 8 or more guests, please contact Guest Services at (707) 857-1471 or learn more about our available experiences and to reserve your visit with us. Please note that without a reservation, we may be unable to host your party.Forward-thinking has served Francis Ford Coppola in his pursuits in film, wine, hospitality and now cannabis.Īt the helm of much of this business is Corey Beck. We are happy to welcome your large party or group to our property by reservation. In times of inclement weather, experience is hosted indoors.Tasting fee is waived with purchase of four bottles.$40 Flight | $20 for Wine Family Members, Delicato’s Vino della Famiglia Wine Club Members, and Black Stallion Estate Winery Club Members.While sipping on our most coveted wines, enjoy sweeping views of the gardens and vineyards of Alexander Valley. We invite you for a seated tasting of award-winning limited production wines sourced from incredible vineyard sites throughout Sonoma County. ![]()
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